Others Saying

Mark Camack

President, IVR Doctors, former Vice President, Market Strategies International

“Rich Hunter is one of the finest market researchers with whom I’ve had the pleasure to be associated, over my 39-year marketing research profession. At the outset of my career, I was exposed, daily, for two years, to Rich’s expertise in both qualitative and quantitative research. I personally took notes for more than 50 focus groups he moderated, and I then set out to dedicate myself to model my moderating on what I learned, firsthand, from my observations of Rich. On the quantitative side, Dr. Hunter managed one of the most complex projects I’ve ever been associated with, before or since, with 2,700, 90-minute, face-to-face, customer value and conjoint interviews. In this capacity, I learned the tools of proper research survey design along with the challenges of creating, executing and then analyzing such a comprehensive study. He also led the training and instruction to our client on how to administer the survey under tight deadlines and demanding client expectations.”