Change Your Focus Mr. Demille
Remember when people used to get movies at video stores. Blockbuster had upwards of 10,000 retail outlets. There were another 10,000 stores under various names, including “Mom and Pop.” Today, not so much. What if your business was suppling products to those stores and tracking the rental transactions? Seeing that business rapidly disappearing, Rick helped an entertainment company not only refocus its public relations efforts, but its mission as well. As the industry went digital, the delivery and tracking of products to consumers also had to go digital. But the company had to embrace that authentic change before the PR could change.