Stories

Holy Grail of Investor/Public Relations

“Home, Home on the Range.”

Rick did the public relations/investor relations work from soup to nuts to get a billion-dollar retail company listed on the NYSE as a result of being spun off from its parent company. Rich advised Rick to personally connect with financial analysts to ensure they understood the company’s core values and authentic potential for success. Rick used that advice to invite crucial analysts to the company’s Kansas headquarters. Here, he not only provided the participants with the standard financial information, but also provided homespun wisdom and a hearty arm-in-arm sing-a-long of the Kansas state song, “Home on the Range.”