Running Right Brand Right for Coal Company Merger
While Rick was Director of Corporate Communication for one major coal company, his company decided to merge with another with very different history, locations, operations, and culture. Of equal size and value, both sets of management genuinely wanted to become one company in every positive sense of the word. Enter Rich as a consultant. Rich drew up a strategic plan, conducted interviews, ran focus groups, and distilled the collected data into shared values and measurable objectives. Rick sold the authentic “Running Right” program to management, employees, customers, and share owners through powerful communication.