Others Saying

John Voda, Senior Research Manager, AT&T, St. Louis, MO

“Rich is an experienced and fascinating expert regarding marketing research design, execution and analysis. I’ve known him for longer than I care to admit, and he continues to redefine himself, and to master — or create — new marketing research tools and techniques. He is passionate about his work and brings a wealth of insight and experience. I highly recommend him to anyone who needs a seasoned pro to guide their marketing research efforts.”

Orman Hall, Former Director, Ohio Department of Alcohol, Drug and Addiction Services Columbus, Ohio

“Rich is my preferred statistical consultant. I have contracted with him on numerous occasions to analyze complex data sets spanning voter behavior, self-report adolescent drug use, and the prevalence of mental illness. His extensive understanding of multivariate statistical procedures and capacity to identify meaningful and actionable trends has proven valuable on every occasion. I always call Dr. Hunter when data and logic are required to solve mission critical problems.”

Mark Camack, President, IVR Doctors, former Vice President, Market Strategies International

“Rich Hunter is one of the finest market researchers with whom I’ve had the pleasure to be associated, over my 39-year marketing research profession. At the outset of my career, I was exposed, daily, for two years, to Rich’s expertise in both qualitative and quantitative research. I personally took notes for more than 50 focus groups he moderated, and I then set out to dedicate myself to model my moderating on what I learned, firsthand, from my observations of Rich. On the quantitative side, Dr. Hunter managed one of the most complex projects I’ve ever been associated with, before or since, with 2,700, 90-minute, face-to-face, customer value and conjoint interviews. In this capacity, I learned the tools of proper research survey design along with the challenges of creating, executing and then analyzing such a comprehensive study. He also led the training and instruction to our client on how to administer the survey under tight deadlines and demanding client expectations.”

Barry Spiker, Ph.D., Former Graduate School Dissertation Chair, Northcentral University Department of Business and Technology Management Prescott, Arizona

“Rich is a long-time friend and business partner. Without question, Rich is a get-it-done kind of guy. He is brilliant in so many ways: as a strategist, teacher, presenter, researcher and very savvy businessman. For a company in need of the most accomplished strategic and research consulting capabilities, I could not offer a higher recommendation for someone that I trust and honor so completely.”

Todd Allen, Owner, Crystal Clear Hearing

“I had the good fortune to work with Rick at two different companies and found him to be a outstanding strategic public relations professional. He not only knows the “who, what, when, where, and how” of public relations, he knows the “why.”  If you are looking for a strategic partner to help guide your PR efforts to their fullest value, look no further.”

Ted Coonfield, Consultant and Former Oregon State Government Executive

“These guys are the real deal. I love it that they chose to use the word “authentic” in the name of the firm, since that’s flat out the truth. I’ve worked with them separately and together and never been disappointed with the results or the experience. Call me if you want to know more.”