Authentic Strategic Partners (ASP) grew out of a friendship between two U. S. military veterans who attended graduate school together and went their separate ways, only to keep crossing paths when confronted with complicated business issues in their individual careers. A consultation here, a joint research project there, a phone call—well you get the picture. Finally, Rich and Rick decided to join forces and form ASP. Their interests and skills appear to match up well and complement each other. Both are interested in offering a particular set of world-class services to an elite list of clients.
The services (See Capabilities) branding, public relations, and data analytics are integrated. Any credible public relations effort starts with data (extant or collected) to provide a baseline. Note: data need not always be quantitative; qualitative data also can provide useful insights. Deciding what kinds of public relations tools to employ to support a brand, when, how much, at what cost, is an art form based on knowledge and experience. The process should pause periodically for evaluation and adjusting, using fresh data.